Hi I’m Jen

High-performance coach for ambitious entrepreneurs, founders, and CEOs who are ready to scale their businesses and step fully into their roles as powerful confident leaders.

I help entrepreneurs like you:

  • Rewire your subconscious beliefs for more success and abundance

  • Build real confidence and resilience so you can enjoy entrepreneurship

  • Build and lead high-performing teams that stay loyal and aligned

  • Develop leadership skills that empower your team to grow with your business

  • Create systems that allow your business to scale without burning you out

  • Step into thought leadership and expand your influence

  • Balance ambition with personal fulfillment and well-being

Clients have trusted me to guide them through scaling their businesses, strengthening their leadership, and building sustainable success.

But I didn’t always know this was where I’d end up.

I started my career in what felt safe—studying Exercise Science and becoming a personal trainer. I loved helping clients, but it wasn’t just about physical fitness for me.

I cared deeply about why people wanted to change and how those changes could transform their entire lives.

Then, a toxic workplace pushed me to make the boldest decision of my life. I walked out of a job with no savings but a firm belief that I was meant for more.

That leap led me to discover coaching—and it was like flipping a switch. I knew this was my path.

DESPITE WHAT MY BRAIN AND BODY TOLD ME

Facing fear didn’t keep me from success, it was the hidden path TOWARDS it.

At 23, I started my own business, learning firsthand how to face fear, doubt, and the pressures of entrepreneurship.

Over time, I combined my knowledge of behavior change and positive psychology with practical business strategy. I built a multi-six-figure business, hosted international retreats, and cultivated a loyal client base that continues to grow with me.

I came to the business world to “help people,” but what I didn’t see coming was my own transformation.

I dove deep into mindset work and creating my own dream life from the ground up through what turned into my very own mindset method, J.A.V.A.

In the process of my own dream creation and life refinement, I discovered that what we need in the business world isn’t more hustle, and it isn’t even the soft life.

What we often need to build the life and business of our dreams is excellence backed by compassion.

I know what it’s like to feel the weight of growth.

I know what it’s like to know you have so much potential.


I know what it’s like to do work that lights you up and makes a difference, but feel like something’s still missing.

You’ve seen success, but you want to go even bigger, maybe even deeper.


To lead a team with kindness and excellence, manage the fears and limiting beliefs that come with scaling, and still be able to enjoy life beyond business.

It’s your turn, next.

I’d love to coach you.

Made to be a leader or visionary?
I can’t wait to partner with you.

My coaching style:

  • Consistently holding you to your standard of excellence with complete and total compassion. 

  • I balance strategic action with emotional intelligence, and help you do the same.

  • I challenge you while creating a space where you feel supported and seen.

  • I deliver honest feedback in a way that motivates change without judgment.

  • I help you make smart, aligned decisions that move your business forward—without losing sight of your personal well-being.

  • I genuinely care about my clients' success. Seeing them grow into leaders and visionaries is the most fulfilling part of my work.

  • I love design and aesthetics, have a passion for intentional living, and appreciate high standards—in coaching, in leadership, and in life.

  • I believe in using resources to their greatest effect and empowering women to believe in themselves and pursue excellence.

  • If you’re ready to scale your business, step into your leadership, and create a business that grows without burning you out, I’d love to help you get there.

“Making more $$$ & taking better care of myself more than ever.

Jen has been hands down the best investment I've ever made into my business and myself. The work I've done with her has improved my health, relationships, and business. I'm making more money and taking care of myself better than ever before. So glad I was able to work with Jen.”

-Danielle Swimm

WANT A GLIMPSE INTO MY REAL LIFE?

I’m serious about the little things in life, because they make the big stuff worth it.

I can say with full certainty that I am living my dream life on a daily basis. But that doesn’t mean it isn’t messy and incredibly human.

I became a mom in 2023, and with that came a huge adjustment of my expectations around what a “sustainable morning routine” would continue to look like as my life evolves.

Adapting and adjusting has been more than worth it. I prioritize quality time with myself, my husband Eric, my son Callum, and my cherished friends and family.

I deeply enjoy working with my clients, supporting them to come back to who they truly are while unlocking new ways of leadership and success they’ve never been to before.

You’ll find us living our days in Nashville.
We love going on walks (although, more of a stroll with a toddler).
We love both making and eating amazing, high-quality food.
I love a good fiction book, I enjoy writing, and I constantly have new destinations in Europe popping up in my visualizations.
I feel like I’ll never get tired of discovering the little joys of this intentionally-built life of ours.

Oh, and have I mentioned that I’m glad you’re here? Because I am.

connect with me

Ready for high-performance that’s sustainable and purposeful?

You’re already capable of building the business and life you want—you just need the strategy and support to make it happen. Let’s unlock your next level together.

CURIOUS HOW WE CAN WORK TOGETHER?